Steering Biogen’s digital outcomes

Zug-based Biogen International GmbH needed to broadcast a consistent message across countries, cultures, and channels. We rose to the challenge by advocating the use of a positive, human-centred language that could span websites, interactive visual aids, and newsletters, keeping neurologists in the loop around the world. 

STRATEGY, CREATIVE DIRECTION, UX, UI

BTG - Beautiful, Terrific, Glamorous

BTG’s Varithena is a prescription medicine used in the treatment of varicose veins. A fearlessly glamorous, spirited approach finally made this touchy topic fit for fashion magazines! The bright and vibrant designs were backed by a fully responsive website, a mobile-first platform, and country-specific visual tweaks — for the ultimate in cultural sensitivity. 

CREATIVE DIRECTION, UX, UI

Extending the Jadenu brand

Jadenu from Novartis is a life-saving cancer medicine that needs careful handling. This complete visual programme, ranging from apps to print, is designed to engage patients, caregivers, and practitioners over time, regardless of age, needs, and previous knowledge. 

ART DIRECTION, DESIGN AND LAYOUT

Novartis oncology

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CREATIVE DIRECTION, LAYOUT

Empowering patients

Effective peer support remains one of the best weapons in the fight against cancer. To complement its extensive portfolio of treatments, Novartis encourages the forming Patient Advocacy Groups, attuned to the needs of local communities. These issue- and country-specific toolkits provide practical guidance in a simple, actionable, and consistent format.

ART DIRECTION, DESIGN AND LAYOUT

Putting apps on the map

Interactive applications are the next frontier in patient care, and Novartis leads the way. Part tutorials and part primers, these guides bridge the gap from analog to digital. 

ART DIRECTION, DESIGN AND LAYOUT