New Look for Cadient Europe
Creation of Visual Identity for Cadient — a digital agency specialising in life sciences — to reflect its creative positioning and international expansion. Tasks included the redesign of a corporate website, concept for a showreel and refreshment of company's visual materials.
DESIGN director and lead designer
Rebranding Maven
By exploring the medical world through an upbeat, retro lens, Maven — a US advertising agency specialising in healthcare — keeps in close touch with its audience of nurses, physicians, and patients. It acknowledges the challenges they face, but with a determinedly positive, friendly outlook.
DESIGN director and lead designer
Maven’s contemporary, rounded typeface highlights the company’s easy-going, approachable nature and its clear, strong voice.
Mixing, matching, making connections is the spirit of Maven’s brand. Playful forms combine in countless ways to reflect the dynamic nature of human relationships.
Maven’s website is the company’s first point of contact with the world. Its clear, lightweight, fully responsive design reaches out to potential customers wherever they are.
The many constraints of print and social are often lethal to a brand. The flexibility of Maven's visual identity enables it to shine on screens and paper alike, injecting a sense of warmth and spontaneity into all its communications.