Reinforcing Halifax brand experience with great UI
Translating offline brand to digital - how constraints can help us fuel creativity
CREATIVE DIRECTOR
Lloyds Banking Group - designing digital products & interfaces
HEAD OF VISUAL AND EXPERIENCE DESIGN
ROLE
Leading, growing and mentoring a structured team that works as a creative engine of the Group; improving the quality of the output and ensuring a great CX accross all journeys; injecting creativity into the Design Systems, promoting human-centred approach; finding the right balance between users needs, technology constraints and business’ goals & objectives.
Future You - the first ever Scottish Widows pension app
An iterative development of the Scottish Widows app used ongoing user feedback to develop a personal,easy-to-use platform that helps customers invision, and engage with, their “future”.
HEAD OF VISUAL AND EXPERIENCE DESIGN
Barclays Now series of microsites
Conducted research, UX and UI design for 9 fully responsive websites for Barclays intranet platform. All 9 products had excellent stakeholder feedback, colleague adoption and engagement results.
DESIGN DIRECTOR AND LEAD DESIGNER
Barclays Now mobile app
Research analysis and onboarding journey
DESIGN DIRECTOR AND LEAD DESIGNER
